I never thought of my dad’s cologne as “his.”
I thought of it as mine.
Long before I ever bought perfume for myself, I’d sneak into his room before school, lift the weighty glass bottle, and mist a little over my wrists. It didn’t matter what it said on the label -for men, for power, for bold confidence.
All I knew was: it made me feel something. Grounded. Magnetic. Remembered.
And maybe that’s where this begins:
Not with gender.
But with memory.
So Why Do We Ask: “Is This for Men or Women?”
Is soil gendered?
Is rain gendered?
Is longing gendered?
Ofcourse NOT.
But for decades, the fragrance industry told us otherwise. Wrapped in pink or boxed in blue, perfume has been marketed more like a gender reveal party than an art form.
It’s time we asked a more honest question: Does this scent move me? And the more we listen to our own senses, not marketing, the more we find ourselves drawn to fragrances that simply feel right.
Not “masculine.” Not “feminine.”
Why Unisex Fragrance Isn’t a Trend - It’s a Return
Fragrance was never meant to be divided.
Real perfume, crafted with emotion, memory, and nature-transcends gender.
Unisex perfumes don’t shout.
They invite.
They don’t tell you who to be.
They help you remember who you are.
They blend citrus and cedar, jasmine and soil, saffron and musk not to please a “target market,” but to evoke a feeling.
And the magic?
These scents evolve differently on every skin. What smells like comfort on one person may feel like seduction on another.
That’s why unisex perfumes are no longer a niche. They’re a return.
To simplicity. To emotion as identity.
At Mitti Parfum, Our Scents Were Never Gendered - They Are Remembered.
Each of our perfumes began with a memory, a ritual, or a soil-soaked story.
We didn’t set out to make scents “for him” or “for her.” or "for them"
We made them for whoever feels them.
Here are 4 fragrances that invite you to return to your senses and maybe share them with someone else (regardless of their gender).
1. Shikara – Summer. Still. Shared.
Key Notes: Basil, Peppermint, Lily, Cedarwood, Oud
Smells like: A breeze through your shirt on a boat ride in Kashmir. Cold metal. Warm sun. Shikara wears like bare skin in shade.
Why it works for anyone: Botanical, herbaceous, and quietly refreshing.
2. Virasat – Legacy in a Bottle
Key Notes: Rose, Saffron, Sandalwood
Smells like: Heirloom silk. Old books. A story passed down.
Why it works for anyone: Sandalwood and rose have no gender, only presence. Virasat is depth without weight.
3. Mohey – Mine. Rain-Drenched. Remembered.
Key Notes: Petrichor, Patchouli, Sweet Lime, Jasmine, Bitter Orange
Smells like: A monsoon before it hits. Damp soil. Electricity in the air.
Why it works for anyone: Mohey is not perfume. It’s atmosphere. It’s memory on your pulse points.
4. Ruh – Linger. Always.
Key Notes: Rose Absolute, Amber, Musk, Saffron
Smells like: A sweater or scarf you forgot to give back. Rosewater on warm skin.
Why it works for anyone: Don’t confuse rose with romance. This is rose as armor- soft, persistent, magnetic.
5. Discovery Set: Start With Memory, Not Marketing
Not sure where to begin?
Our discovery set includes all four scents in 2.5ml vials - each one accompanied by a card, a bag, and a moment.
Before You Buy Your Next Perfume, Ask Yourself:
• Does it smell like me OR just like what I’m told to want?
• Do I want it to be noticed? Or remembered?
• Am I wearing this scent? Or is it wearing a version of me?
Perfume doesn’t care who you are.
It only asks one thing: Can you feel me?
Until then signing off
Love and Light,
Ridhima (while I wear Ruh layered with Shikara)
