RANI PINK
RANI PINK
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Rani Pink (रानी पिंक) is inspired by the duality of childhood and adulthood, the sweetness you began with, and the strength you grew into.
It’s the color of childhood joy and also the crown of the royal.
A reminder that you can be soft and powerful at the same time.
Scent Profile: Sweet · Tart · Warm · Velvety
Key Notes: Sour Berry, Clove, Vanilla, Cedarwood, Bubblegum, Inner Child
Note from the Perfumer:
Rani Pink is ‘Two Eras in One Bottle’
Rani Pink opens with the bright, playful spark of childhood that first pop of sour berry, the sweet–tart thrill of candy, the bubblegum softness that made everything feel light and full of possibility.
As the scent unfolds, it matures, just like you did.
Clove rises, cedar settles, vanilla warms like breath on skin. A hint of musks curl in like a velvet ribbon. The fragrance shifts from innocence to indulgence, from bubblegum giggles to cocktail-hour confidence.
It’s youthful. It’s regal. It’s addictive.
Rani Pink captures two versions of you:
the child who collected candy…
and the grown-up who collects moments..
A scent that arrives bright, grows bold, and lingers beautifully.
- 35 ml artisanal fragrance bottle with a handwritten poem etched on one side
- A keepsake box with batik
- Mini Folk art that you can frame/hang
- Founder Note
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Small Batch, Big Soul
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Family-Run, Heart-Driven
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Secure, Sincere
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Rooted in Earth, Raised in Ritual
Just got my nose on this today and WOW! THIS is a unique scent profile. The clove note is so well done. It's there but as a supporting note, not the main character. The berries last for hours and the drydown to vanilla and cedar wood evolve slowly so you get a good long evolution. Even though this is a bubble gum fragrance it is a sophisticated gourmand and works well for all seasons.
Let customers speak for us
from 26 reviewsI love Mohey. The petrichor fragrance brings back memories of sitting on my grandmother's porch swing in deep central Kentucky as the smell of wet earth and lush plants released with the first heavy drops of rain fell from the hollow below. The lime is subtle and adds a nice brightness to the cozy warmth of the base notes. I truly love it.
Just got my nose on this today and WOW! THIS is a unique scent profile. The clove note is so well done. It's there but as a supporting note, not the main character. The berries last for hours and the drydown to vanilla and cedar wood evolve slowly so you get a good long evolution. Even though this is a bubble gum fragrance it is a sophisticated gourmand and works well for all seasons.
Virasat by Mitti Parfum is one of those rare perfumes that doesn’t try to impress you instantly — instead, it grows on you quietly, layer by layer.
The first thing I noticed was how natural the fragrance feels. There’s nothing synthetic or harsh about it. It opens softly, settles beautifully, and stays close to the skin in a very elegant way. This isn’t a perfume that wants to dominate a room — it wants to belong in it. That alone makes it stand out in today’s world of overpowering scents.
What I truly admire is the philosophy behind the brand. “Mitti” meaning soil isn’t just a name — it’s clearly a concept they’ve carried into the perfume itself. Virasat feels rooted, warm, and familiar, almost like the scent equivalent of sitting in your grandparents’ home, surrounded by calm conversations and unspoken love.
There’s a strong sense of Indian heritage in this fragrance, but it’s presented in a very refined, modern way. It respects tradition without feeling stuck in the past. You can wear it to work, to family occasions, or even casually, and it always feels appropriate. It gives off a clean, confident, and composed aura.
What makes Virasat special is that it feels made with intention. You can tell it’s coming from a family-driven business that values craftsmanship over mass production. There’s heart in this perfume, not just formulation.
If you’re looking for a scent that represents culture, family roots, and authenticity — something that feels personal rather than commercial — Virasat is absolutely worth experiencing.
I usually don’t write reviews for perfumes, but this one genuinely stayed with me. Virasat by Mitti Parfum feels less like a fragrance and more like a memory bottled with care.
From the very first spray, there’s a warmth that instantly reminded me of Indian family homes — the kind where generations live under one roof, where traditions quietly pass from elders to children without being forced. There’s something deeply comforting about it. It doesn’t scream for attention, and it doesn’t try to be flashy or overly modern. Instead, it feels grounded, calm, and honest — exactly like its name suggests.
What really stands out is how balanced the perfume is. It’s rich without being heavy, traditional without feeling outdated. You can sense that this is not a factory-made scent designed by marketing teams, but something crafted by people who understand culture, soil, roots, and emotions. Knowing that “Mitti” literally means soil makes perfect sense — the fragrance feels earthy in the best way, like it belongs to the land it came from.
Virasat gives off a strong family vibe — the kind that makes you feel safe, nostalgic, and proud of where you come from. It’s the type of perfume that feels appropriate for daily wear, festivals, family gatherings, or even quiet evenings. It doesn’t overpower others, yet people notice it and ask about it.
This perfume feels like a tribute — to Indian roots, to family values, and to slow, meaningful craftsmanship. If you’re someone who appreciates authenticity over trends, and emotions over loud branding, Virasat is truly special.
A uniquely beautiful fragrance. I appreciate the art incorporated into the packaging as well.
Amazing service - very transparent and responsive - with great offers/deals, and I love that there's an investment in having less fragrances but more investment in the quality of the bottles, the boxing, the ingredients, etc. It's always great to see another niche South Asian perfumist launch but it means something when it's a duo invested in creating unique, high quality artistic products. A+!
I bought 3 bottles - 2 of Ruh for my friend and I - and Virasat plus got a travel size of Shikara. All 3 are so divine but Ruh blows my mind as someone into niche perfumery and who has smelled a lot of fragrances. It's truly an S tier fragrance and the pricing for the quality you get is unbeatable. It's a wonderful fragrance for fall/winter weather!
This set is beauty in your face. Not only does it share a culture you may already be acquainted with or are just discovering thanks to the generosity of the founders, these scents still invoke memories for everyone. I can’t get over how much I am in love with each and every scent here and have a really hard time landing on a full size of just one.
I wore Virasat as my signature scent for quite some time. It’s strong, long-lasting and versatile. I feel this is perhaps one of the most iconic fragrances ever launched and there’s something about it that keeps me as a buyer coming even today.
I think it’s something for everyone for all the age group on multi occasions. I think Virasat may be the best selling of this brand, but it is very mature.
My experience with the Virasat gave me confidence to try other products of Mitti Parfum and resulting me placing a bulk order from Mitti Parfum to make them a part of my wedding’s favor. I also can not thank enough to Mitti Parfum for personalized packaging for my wedding favor which created long-lasting memories for us and our guests. We are able to confidently claim basis on our guests’ feedback that it their favorite scent and raving about its longevity.
When you are confuse about what smell is calling you, The Mitti Parfum's discovery set is perfect for you to experience as the maker has clearly taken fragrances seriously to make them. I will give you your calling of smell.
Ordered Virasat by Mitti Parfum after trying the discovery set — and I’m so glad I did. This fragrance is stunning. The earthy notes are beautifully grounded, and the sandalwood in particular is exceptional: warm, smooth, and incredibly refined. It feels authentic, not synthetic or loud.
You can truly sense the master craftsmanship behind this scent — it’s thoughtful, balanced, and evolves gracefully on the skin. Virasat feels timeless and soulful, the kind of fragrance that stays with you.
Mitti Parfum has officially earned my trust. I can’t wait to explore more from the brand in the future.
The Mitti Parfum discovery set is a beautiful introduction to a brand that clearly takes fragrance seriously. From the moment I opened the box, everything felt intentional — clean, refined packaging and perfectly sized vials that make it easy to truly live with each scent, not just sample it once.
What stood out most is the balance in the fragrances. Each parfum feels well-crafted and distinctive, yet wearable be it Shikara, Ruh or Virasat. There’s depth and sophistication without being overpowering, and the compositions evolve beautifully on the skin over time. You can tell these are fragrances designed to tell a story, not chase trends (Kudos to the makers!).
I also loved how versatile the set is — there’s something for different moods, seasons, and moments. Whether you want something warm and comforting, fresh and modern, or quietly sensual, the discovery set lets you explore your preferences thoughtfully before committing to a full bottle.
If you’re someone who appreciates artistry, quality ingredients, and a refined approach to perfumery, Mitti Parfum’s discovery set is absolutely worth it. It’s a luxurious experience that invites you to slow down, explore, and fall in love with scent again.
The Mitti Parfum discovery set is a beautiful introduction to a brand that clearly takes fragrance seriously. From the moment I opened the box, everything felt intentional — clean, refined packaging and perfectly sized vials that make it easy to truly live with each scent, not just sample it once.
What stood out most is the balance in the fragrances. Each parfum feels well-crafted and distinctive, yet wearable. There’s depth and sophistication without being overpowering, and the compositions evolve beautifully on the skin over time. You can tell these are fragrances designed to tell a story, not chase trends.
I also loved how versatile the set is — there’s something for different moods, seasons, and moments. Whether you want something warm and comforting, fresh and modern, or quietly sensual, the discovery set lets you explore your preferences thoughtfully before committing to a full bottle.
If you’re someone who appreciates artistry, quality ingredients, and a refined approach to perfumery, Mitti Parfum’s discovery set is absolutely worth it. It’s a luxurious experience that invites you to slow down, explore, and fall in love with scent again.
The Mitti Parfum discovery set is a beautiful introduction to a brand that clearly takes fragrance seriously. From the moment I opened the box, everything felt intentional — clean, refined packaging and perfectly sized vials that make it easy to truly live with each scent, not just sample it once.
What stood out most is the balance in the fragrances. Each parfum feels well-crafted and distinctive, yet wearable, be it Shikara or Virasat or Ruh. There’s depth and sophistication without being overpowering, and the compositions evolve beautifully on the skin over time. You can tell these are fragrances designed to tell a story, not chase trends (Kudos to the makers!)
I also loved how versatile the set is — there’s something for different moods, seasons, and moments. Whether you want something warm and comforting, fresh and modern, or quietly sensual, the discovery set lets you explore your preferences thoughtfully before committing to a full bottle.
If you’re someone who appreciates artistry, quality ingredients, and a refined approach to perfumery, Mitti Parfum’s discovery set is absolutely worth it. It’s a luxurious experience that invites you to slow down, explore, and fall in love with scent again.